Online video can serve as an engaging part of a company¡¯s content marketing strategy and in turn improve SEO results. Nearly 37 million videos were viewed in May 2012, with the average user watching nearly 22 hours of video. Additionally, online video is beginning to play a role in the B2B marketing world. B2B prospects are more likely to look up a brand after seeing it in an online video, and including video in email marketing has been shown to reduce unsubscribe rate and increase click-through rates.
Video marketing is not as easy as taking a video of your CEO talking and uploading it to YouTube. Like most other marketing practices, it is best to start with developing a strategy for this tactic in order to see how it fits within your company¡¯s overall marketing strategy. Here are a few tips for producing online videos:
Make it entertaining¡ªPeople who are watching videos online don¡¯t want to watch a boring sales pitch. Also, if viewers are entertained enough by your video, they will be more likely to spread it to their social networks, potentially increasing the reach of your message exponentially.
Teach something¡ªIn addition to entertaining your audience, consider educating them on something that your company is knowledgeable of (and if you can entertain them at the same time, even better!). Not only will the viewer learn something that is relevant to them, they will associate your company with knowledge on that subject matter.
Start off strong¡ªIf you don¡¯t catch people¡¯s attention in the first few seconds, they¡¯re not going to sit through a 5 minute video. One study showed that about 20% of viewers don¡¯t even make it past the first 10 seconds of a video. Remember that you don¡¯t have a captive audience and that there are literally millions of other videos online that they could be watching.
Relate it to your brand¡ªWhile a video of dancing kittens might be entertaining, it is still important to derive some value from your efforts. Does it drive visitors to your website or social media accounts? Does it tie into your brand messaging? If not, you may want to think about how to tie the video into your marketing strategy.
Help it out¡ªDon¡¯t expect to upload a video to YouTube and automatically get 5 million views. While it can happen, it¡¯s very rare (30% of videos on YouTube drive over 99% of total views). In order to drive more viewers to your video, utilize other outlets of your marketing strategy such as email, social media or a corporate blog. Getting your video into the hands of several key social influencers will help your video spread farther and faster.
Looking to branch out into online video creation? Check out this video we created to highlight Launch¡¯s 10 year anniversary and read more about our interactive services.
¡°Our adventure is over and done with,¡± Dick said. ¡°It has gone ¡®poof¡¯ like a bursted soap bubble.¡± ¡°Let¡¯s lock up, here, and join Jeff,¡± suggested Sandy. From their cockpits Sandy and Dick watched the hydroplane. At cruising speed their airplane made nearly three miles to the hydroplane¡¯s one. Its mysterious occupant must know that they were trailing him, but he held to a straight course so that his lights were never in a different place as their craft above swung to show its observers the red and then the green. ¡°Then we have found the man who is guilty!¡± exclaimed Dick. ¡°He was with Tommy Larsen, hired him to go out to meet the yacht!¡± ¡°What about Mr. Whiteside¡ªand Jeff?¡± Dick wanted to get to the bottom of a startling situation. ¡°Then that woman¡ªMimi¡ªcame back to rejoin Jeff!¡± argued Larry, and broke into a run. ¡°Come on, fellows!¡± ¡°Yes! There they are! Just a little below our level.¡± "I knew," Cairness said, turning to Landor after a very short silence, "that you and Mrs. Landor were somewhere along here. So I left my horse at a rancheria across the hill there," he nodded over his shoulder in the direction of the looming pile just behind, "and walked to where I saw the fire. I saw you for some time before I was near, but I ought to have called out. I really didn't think about startling you." "I rather thought that might be too much for even you," said Cairness. The Englishman lost his coolness. Again he rushed savagely at Shorty, with less care in his guard. Shorty evaded his mighty blow, and reaching up under his guard struck him on the chin so hard that the Englishman fell like an ox. "Deacon, these brothers and sisters who have come here with me to-night are, like myself, deeply interested in the moral condition of the army, where we all have sons or kinsmen. Now, can't you sit right there and tell us of your observations and experiences, as a Christian man and father, from day to day, of every day that you were down there? Tell us everything, just as it happened each day, that we may be able to judge for ourselves." She made a quick recovery, and Robert and Peter were christened at Easter-time. Naomi looked every inch the proud mother. Her slight figure had acquired more matronly lines, and she even affected a more elderly style of dress. For some time afterwards, proud and beloved, she really felt that motherhood was her vocation, and when in the course of the summer she[Pg 90] realised that her experiences were to be repeated, she was not so sorry as she had been before. She hoped desperately it would be a girl¡ªbut this time said nothing to Reuben. "Because you gave those things up of your free will¡ªthey were made to give them up by force. You've no right to starve and deny other people as you have to starve and deny yourself." "I'll make him pleased. You leave father to me for the future." "But I d?an't want you to waste your money." HoMEÄÚÉ伤Çéɧ±¬
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