2023 was a year of adapting to new technologies, implementing new approaches, evolving practices and much more. As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts. B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward. To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet.
This year included economic ups and downs and in those uncertain economic times, it is essential for organizations to double down on the efforts that help keep the business going. This eBook highlights key strategies and marketing resources for marketing in a downturn including:
The four key phases of marketing in uncertain economic times
Strategies for adapting digital marketing content
Best practices for adjusting sales and marketing goals
As marketers focus on improving ROI, it becomes crucial to ensure marketing plans are crafted to do so. This executive-level guide provides essential insights for shaping a forward-thinking marketing plan that drives tangible bottom-line outcomes. Check out this eBook to discover:
As more products enter the market than ever before, it is important to get the essentials right, while also adding elements that help your product stand out. This comprehensive checklist covers:
The components of a successful product launch
Key tactics to include in the product launch
Marketing elements to focus on leading up to the launch
Webinars prove to be one of the most successful lead-generating tactics for B2B organizations. But it is difficult to create a webinar that gets it right. Luckily, our article compiles everything you need to know to create a lead gen webinar including:
Core webinar building blocks
How to choose the type of webinar to put on
Pre-webinar and post-webinar marketing activities
LinkedIn Article Series: Product Launch Takeaways: Love It, Like It, Leave It
Our new LinkedIn article series launched this year, Marketing Insights from Executives: Product Launch Takeaways: Love It, Like It, Leave It. We sat down with marketing executives who have been through countless product launches to learn what they loved, liked and would leave out of future product launches. Each article dives deep into specific product launches, best practices used and actionable tactics all marketing leaders can implement in their product launches. Here are a few articles to check out:
Product Launch Lessons Learned with VP of Marketing, Tad Druart
Product Launch Lessons Learned with CMO at Zayo Group, Kimberly Storin
Product Launch Lessons Learned with VP of Marketing at LinkLive.ai, Julie Hsu
A product launch strategy is a massive task to take on. There are even a few secrets that can make it a huge success. This blog reveals those secrets and offers key product launch marketing resources including:
The importance and components of building a product launch timeline
What metrics to track to measure success
How to leverage digital marketing to support the launch at all phases
Lead generation is always top of mind for organizations, especially when resources get tight. Whether resources are slim or your organization needs leads, this blog covers ways to generate leads when you need them most including:
In the fast-paced B2B tech landscape, digital marketing efforts need to stand out to make a true impact on prospects. To harness the full power of digital channels, this blog highlights how to generate more awareness and leads and offers tips such as:
A new website is an exciting feat, but the momentum cannot stop there. It is now time to focus on bringing traffic to the website and converting visitors into known leads. Our blog highlights exactly how to do that and offers actionable tactics including:
Content marketing is a proven tactic in the B2B marketing space that helps generate results for organizations. As content floods marketing channels, it can often get lost in the noise. Avoid these common marketing pitfalls to ensure your content stands out in the crowd:
Failing to optimize content
Uncertainty about ROI
Minimal content resources
Don¡¯t forget to follow us on LinkedIn and Facebook. We share original articles, useful marketing resources and much more to help you stay up to date on industry happenings and get exclusive expert insights you won¡¯t find anywhere else.
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