2021 was a year of adapting to challenges, changes, and the unexpected. Many evolved business and marketing strategies to meet the new digital-first focus, heightened customer expectations, and so much more. To help put marketing efforts of this past year in perspective, we¡¯re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends. We hope these blogs, articles and eBooks will help you make 2022 your best year yet.
As B2B organizations navigate social media marketing strategy and everchanging social media trends and tactics, it¡¯s important for B2B executives and leadership to also consider their individual social media strategy. There are many considerations when creating individual social media strategies and posts. Here are three elements detailed in the Guide to Social Media Marketing for B2B Executives:
Reasons why B2B executives and leadership should be on social media.
What B2B executives should post on social media, including thought leadership content, company news and personal pieces.
Additional aspects to consider, such as what messaging points should be touched on in post content and more.
Virtual events took 2021 by storm and are expected to increase almost 24% in the next few years. Because businesses in 2021 were still moving, innovating and developing new products and services, there remained a need for ways to launch these new products and services. This piece highlights strategies for successfully launching a new product in a virtual environment including:
Elements of the product launch preparation stage such as launch point decisions – event, video , PR, etc.
Supportive marketing touch points on social media, email marketing and other channels.
How to unlock new opportunities when launching a new product virtually.
Often, B2B organizations do not spend enough time upfront in the planning phase of B2B marketing content and campaigns. This blog post discusses three planning tools for B2B marketing success and key questions each tool helps organizations answer such as:
B2B Marketing Content Calendar
When will the content be published?
Who is responsible for developing the content?
B2B Social Media Calendar
What channels will the post appear on?
What will the post say and are there extra elements like an image or hashtag to include?
This essential guide to crafting B2B buyer personas has everything you and your team need to ensure buyer personas represent the core target audience you are trying to reach. When B2B buyer personas are accurate and up-to-date and applied, marketing efforts are more effective. Some of the topics covered in this eBook are:
The importance of creating buyer personas and why they matter for marketing efforts.
Categories, characteristics and data points to include in personas.
¡°Our adventure is over and done with,¡± Dick said. ¡°It has gone ¡®poof¡¯ like a bursted soap bubble.¡± ¡°Let¡¯s lock up, here, and join Jeff,¡± suggested Sandy. From their cockpits Sandy and Dick watched the hydroplane. At cruising speed their airplane made nearly three miles to the hydroplane¡¯s one. Its mysterious occupant must know that they were trailing him, but he held to a straight course so that his lights were never in a different place as their craft above swung to show its observers the red and then the green. ¡°Then we have found the man who is guilty!¡± exclaimed Dick. ¡°He was with Tommy Larsen, hired him to go out to meet the yacht!¡± ¡°What about Mr. Whiteside¡ªand Jeff?¡± Dick wanted to get to the bottom of a startling situation. ¡°Then that woman¡ªMimi¡ªcame back to rejoin Jeff!¡± argued Larry, and broke into a run. ¡°Come on, fellows!¡± ¡°Yes! There they are! Just a little below our level.¡± "I knew," Cairness said, turning to Landor after a very short silence, "that you and Mrs. Landor were somewhere along here. So I left my horse at a rancheria across the hill there," he nodded over his shoulder in the direction of the looming pile just behind, "and walked to where I saw the fire. I saw you for some time before I was near, but I ought to have called out. I really didn't think about startling you." "I rather thought that might be too much for even you," said Cairness. The Englishman lost his coolness. Again he rushed savagely at Shorty, with less care in his guard. Shorty evaded his mighty blow, and reaching up under his guard struck him on the chin so hard that the Englishman fell like an ox. "Deacon, these brothers and sisters who have come here with me to-night are, like myself, deeply interested in the moral condition of the army, where we all have sons or kinsmen. Now, can't you sit right there and tell us of your observations and experiences, as a Christian man and father, from day to day, of every day that you were down there? Tell us everything, just as it happened each day, that we may be able to judge for ourselves." She made a quick recovery, and Robert and Peter were christened at Easter-time. Naomi looked every inch the proud mother. Her slight figure had acquired more matronly lines, and she even affected a more elderly style of dress. For some time afterwards, proud and beloved, she really felt that motherhood was her vocation, and when in the course of the summer she[Pg 90] realised that her experiences were to be repeated, she was not so sorry as she had been before. She hoped desperately it would be a girl¡ªbut this time said nothing to Reuben. "Because you gave those things up of your free will¡ªthey were made to give them up by force. You've no right to starve and deny other people as you have to starve and deny yourself." "I'll make him pleased. You leave father to me for the future." "But I d?an't want you to waste your money." HoMEÄÚÉ伤Çéɧ±¬
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