A Marketing Director is an essential asset for advancing organizations, as they spearhead marketing planning and execution, supervise brand positioning, mentor marketing team members and ensure a return on investment. However, when faced with unmet headcount requests, unforeseen transitions, or instances where family and medical leave may hinder progress, and Interim Marketing Director can step in and drive marketing initiatives forward.
Our Approach to Interim Marketing Director Services
Even in a temporary role, leadership matters. Our accelerated ramp-up process enables our industry-experienced marketers to seamlessly assimilate with your existing team, or step in as your sole marketing driver, keeping initiatives on track and goals within reach. Once onboard, we evaluate marketing plans, guide team members in execution, or provide a team of Launch experts to help with execution and offer valuable insight for the executive team.
While we serve as Interim Marketing Director, we carefully document all processes, plans, timelines and team communications to ensure a smooth transition if and when an internal team member transitions into this role. We will work side-by-side and onboard the Marketing Director new hire to streamline the transition of efforts and identify ways that Launch can provide ongoing support as an extension of your internal team.
Why Partner with Launch for Interim Marketing Director Services?
Since 2001, Launch Marketing has successfully provided Interim Marketing Director services (as well as specialty marketing expertise) for B2B clients, including Agile Velocity, Bloomfire, Planview, Tethr, WellSky and others.
Witness how our expertise came to the forefront when we supported Tethr in bolstering demand generation and empowering sales during their Director of Marketing¡¯s maternity leave.
Opting for Launch Marketing¡¯s Interim Marketing Director service offers you more than just a temporary fix ¨C it provides you with a strategic partnership focused on sustaining your success.
“It was a great experience for us. Launch has built a team with a wide skill set that is targeted at the things B2B companies need most and they know how to do it well. Launch got up to speed really fast for our engagement and whatever areas of expertise we needed they were able to jump right in.”
Sarabeth Scott, VP of Business Development, Tethr
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