McLane Intelligent Solutions (McLane Intel) has provided tailored IT services and support to small and medium-sized Texas businesses and non-profits since 1999. With ambitious growth objectives and limited internal marketing staff, the organization realized they would benefit from external strategic marketing insight that could help them shape their brand as well as advise and improve on their digital marketing efforts.
The Results
In serving as their ¡°virtual CMO,¡± Launch helped to strengthen McLane Intel¡¯s brand pillars and put them in better alignment with the organization¡¯s parent. Launch also advised on a range of strategic and digital marketing initiatives including email marketing, event marketing, website strategy, marketing automation and marketing performance measurement that have helped the organization advance its business objectives.
The Details
A component of Launch¡¯s branding work was to refresh the organization¡¯s messaging to more effectively reflect its value proposition and Texas roots. This updated messaging manifested itself through a range of digital marketing elements including email newsletters, advertising and the company¡¯s new website. Launch also provided a wide range of strategic and technical feedback throughout the development of the organization¡¯s new website to enable it to be a significant lead generation engine for the company moving forward. Further, Launch introduce dashboard performance management as a more effective means of evaluating the health of the organization¡¯s marketing and business development initiatives. As McLane Intel continues to grow, they are now well-positioned to build on this marketing structure in a scalable and sustainable manner.
“We were in desperate need of overhauling our marketing strategy and execution.? Launch Marketing proved to be an invaluable partner in helping us meet our marketing needs.? Jeff and Christa listened to our vision and goals, then began carving out a path to move us forward. The team at Launch Marketing are not only highly skilled professionals, they are incredibly wonderful people as well.”
¡°Our adventure is over and done with,¡± Dick said. ¡°It has gone ¡®poof¡¯ like a bursted soap bubble.¡± ¡°Let¡¯s lock up, here, and join Jeff,¡± suggested Sandy. From their cockpits Sandy and Dick watched the hydroplane. At cruising speed their airplane made nearly three miles to the hydroplane¡¯s one. Its mysterious occupant must know that they were trailing him, but he held to a straight course so that his lights were never in a different place as their craft above swung to show its observers the red and then the green. ¡°Then we have found the man who is guilty!¡± exclaimed Dick. ¡°He was with Tommy Larsen, hired him to go out to meet the yacht!¡± ¡°What about Mr. Whiteside¡ªand Jeff?¡± Dick wanted to get to the bottom of a startling situation. ¡°Then that woman¡ªMimi¡ªcame back to rejoin Jeff!¡± argued Larry, and broke into a run. ¡°Come on, fellows!¡± ¡°Yes! There they are! Just a little below our level.¡± "I knew," Cairness said, turning to Landor after a very short silence, "that you and Mrs. Landor were somewhere along here. So I left my horse at a rancheria across the hill there," he nodded over his shoulder in the direction of the looming pile just behind, "and walked to where I saw the fire. I saw you for some time before I was near, but I ought to have called out. I really didn't think about startling you." "I rather thought that might be too much for even you," said Cairness. The Englishman lost his coolness. Again he rushed savagely at Shorty, with less care in his guard. Shorty evaded his mighty blow, and reaching up under his guard struck him on the chin so hard that the Englishman fell like an ox. "Deacon, these brothers and sisters who have come here with me to-night are, like myself, deeply interested in the moral condition of the army, where we all have sons or kinsmen. Now, can't you sit right there and tell us of your observations and experiences, as a Christian man and father, from day to day, of every day that you were down there? Tell us everything, just as it happened each day, that we may be able to judge for ourselves." She made a quick recovery, and Robert and Peter were christened at Easter-time. Naomi looked every inch the proud mother. Her slight figure had acquired more matronly lines, and she even affected a more elderly style of dress. For some time afterwards, proud and beloved, she really felt that motherhood was her vocation, and when in the course of the summer she[Pg 90] realised that her experiences were to be repeated, she was not so sorry as she had been before. She hoped desperately it would be a girl¡ªbut this time said nothing to Reuben. "Because you gave those things up of your free will¡ªthey were made to give them up by force. You've no right to starve and deny other people as you have to starve and deny yourself." "I'll make him pleased. You leave father to me for the future." "But I d?an't want you to waste your money." HoMEÄÚÉ伤Çéɧ±¬
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