Content marketing is a top priority for B2B marketers with nearly 91% of B2B organizations using content marketing in their overall marketing strategy. But, with busy schedules and limited bandwidth, it can be a challenge to sit down and churn out multiple original blogs, especially when it¡¯s difficult to think of new ideas for B2B blog posts. Coming up with engaging, fresh and high-quality content regularly is not an easy task, but it is still critical to do so as much as possible. Regular and timely content not only contributes to your search engine optimization (SEO) strategy, but it is also an opportunity to show your audiences on a variety of channels, including social media, email marketing and more, that you are actively engaged in your industry and up to speed on current trends. Blogs are also a great opportunity to provide new and valuable information to your existing and potential buyers.
We¡¯ve outlined ten of our favorite B2B blog post ideas that you can utilize and make your own, to draw in new and repeat visitors to your website and build upon existing customer relationships.
1. Highlight Clients in Testimonials
When you receive positive campaign results from a client or even a few compliments about a deliverable or project, it can be a great idea to turn it into a client testimonial. 72% of consumers say positive testimonials and reviews increase their trust in a brand or company. This goes to show just how important these testimonials are and are an easy thing to turn into a blog post. This can be a segue into additional customer success stories.
Is there someone within your industry who you want to have a conversation with? Is there someone that is an industry leader with knowledge on a topic you want to learn more about? Consider reaching out to them for a short interview. You can prepare a list of questions about industry trends or a particular problem. Utilize the responses as part of a B2B blog post.
Every industry has its fair share of myths and misconceptions. A blog post could be an ideal opportunity to set the record straight by addressing them and educating your audience at the same time.
What are some of the most common questions your customers ask? You most likely have a list of them or have heard a few more consistently than others. Compile these questions, answer them and turn those answers into one or more blogs. FAQ-style blogs are a very popular type as people can visit the post and get many of the answers they have been looking for.
A B2B blog topic idea marketers like to utilize is highlighting new industry trends. There are always new trends emerging and getting phased out, so it is important to keep audiences updated on what is going on. Consider a trending topic and add a unique perspective to it.
Just like we are doing in this blog, create a list of top ideas on a certain marketing or industry topic. Plus, putting things into a list format is appealing to the eye and visitors can easily scroll through or focus on certain areas in the list that matter most to them.
Example: Top B2B Marketing Resources for 2022
7. Reveal Best Practices, Tips and Tricks
Some of the most useful and practical information comes in the form of tips, tricks and best practices. Readers want valuable information and blogs that reveal a few best practices or actionable tips can make the most impact. You could even turn your tips into a recurring blog segment such as ¡°Quick Tips with Launch Marketing.¡±
Example: Best Practices for B2B Website Redesign
8. Give an Overview of an Event
Many B2B marketers attend events, webinars or conferences, whether they are virtual or not. But, don¡¯t think what is being learned or discussed at these events is for nothing. Take the information, conversations or keynote speaker talking points and turn those into a B2B blog post. This is a great way to share the experience.
Content marketers are constantly researching and learning, so why not share a review on something interesting that you read? Whether it is information from a report, book or infographic, writing a review is a unique B2B blog topic idea, but can be very valuable to audiences.
Example: Digital Marketing Reviews/Book Summaries
10. Debrief on a Major Milestone
There are many milestones a company has, including an anniversary, new employee hires, new clients and so much more. Audiences like to feel connected to companies by reading about more personable experiences. You could write a blog about the 20th anniversary of the company and what has happened since its founding, talk about new team members or even highlight a charitable event your team was recently involved in.
While this is only a short list of ideas for B2B blog content, we hope it does get your creative mind thinking about how to utilize these or inspire new ideas. Have additional questions about blogging or content marketing??Contact Launch Marketing?today or request a free marketing consultation to see how we can help. As a B2B marketing firm, we help teams take their B2B content development to the next level for long-term success.
¡°Our adventure is over and done with,¡± Dick said. ¡°It has gone ¡®poof¡¯ like a bursted soap bubble.¡± ¡°Let¡¯s lock up, here, and join Jeff,¡± suggested Sandy. From their cockpits Sandy and Dick watched the hydroplane. At cruising speed their airplane made nearly three miles to the hydroplane¡¯s one. Its mysterious occupant must know that they were trailing him, but he held to a straight course so that his lights were never in a different place as their craft above swung to show its observers the red and then the green. ¡°Then we have found the man who is guilty!¡± exclaimed Dick. ¡°He was with Tommy Larsen, hired him to go out to meet the yacht!¡± ¡°What about Mr. Whiteside¡ªand Jeff?¡± Dick wanted to get to the bottom of a startling situation. ¡°Then that woman¡ªMimi¡ªcame back to rejoin Jeff!¡± argued Larry, and broke into a run. ¡°Come on, fellows!¡± ¡°Yes! There they are! Just a little below our level.¡± "I knew," Cairness said, turning to Landor after a very short silence, "that you and Mrs. Landor were somewhere along here. So I left my horse at a rancheria across the hill there," he nodded over his shoulder in the direction of the looming pile just behind, "and walked to where I saw the fire. I saw you for some time before I was near, but I ought to have called out. I really didn't think about startling you." "I rather thought that might be too much for even you," said Cairness. The Englishman lost his coolness. Again he rushed savagely at Shorty, with less care in his guard. Shorty evaded his mighty blow, and reaching up under his guard struck him on the chin so hard that the Englishman fell like an ox. "Deacon, these brothers and sisters who have come here with me to-night are, like myself, deeply interested in the moral condition of the army, where we all have sons or kinsmen. Now, can't you sit right there and tell us of your observations and experiences, as a Christian man and father, from day to day, of every day that you were down there? Tell us everything, just as it happened each day, that we may be able to judge for ourselves." She made a quick recovery, and Robert and Peter were christened at Easter-time. Naomi looked every inch the proud mother. Her slight figure had acquired more matronly lines, and she even affected a more elderly style of dress. For some time afterwards, proud and beloved, she really felt that motherhood was her vocation, and when in the course of the summer she[Pg 90] realised that her experiences were to be repeated, she was not so sorry as she had been before. She hoped desperately it would be a girl¡ªbut this time said nothing to Reuben. "Because you gave those things up of your free will¡ªthey were made to give them up by force. You've no right to starve and deny other people as you have to starve and deny yourself." "I'll make him pleased. You leave father to me for the future." "But I d?an't want you to waste your money." HoMEÄÚÉ伤Çéɧ±¬
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